ONLINE VIDEO Starting A Cake Business Class


This 4 module starting a cake business course will help you start and run a profitable cake business. Perfect for those thinking about starting or if you’ve started (accidentally went from hobby to business!) and want to make improvements.
Videos & worksheets and activities covering:
– Getting started
– Online presence and branding
– Social media & marketing
– Pricing your cakes


Introducing our new and improved online how to start a cake business class.  If you’ve been thinking about starting a cake business and not sure whether it’s right for you or how to start, or maybe you’ve already have a cake business (or fallen into it moving from hobby to expensive hobby!) but want to learn how to actually run and have a proper money making business, then this course is for you.  Get access straight away to all the materials and videos and work through the content from your home.

About me

8 years ago I was miserable in a PR and marketing job, commuting long hours and fed up of the politics of corporate life.  I was made redundant and had always dreamed of having my own cake business so decided to go for it – what did I have to loose!?  I did a course like this one which armed me with everything that I needed to know and 8 years later I have a thriving business.  I now have two children and juggle mum and business life, have a good work life balance and most importantly I’m making money to support my family and lifestyle.  I love working for myself and I want to share my passion and show you that you to can have the working life you dream of.

What’s included in the course

  • 4 x video which you can watch over and over again
  • 4 modules to work through with workbooks for each module, activities to work through and business and social media printables for you to use with your own business (more details below)
  • Exclusive access to our Facebook group

Who’s the course for

Hobby bakers, people thinking about starting a cake business, career changers and current cake business owners who need to find direction and how to run their business more profitably. 

If you’ve been thinking of starting a cake business but have no idea where to start or you’re making cakes for friends and family and even taking orders on but no idea how to move from hobby to business…..this course is for you.

If you struggle to price your cakes correctly and have no clue where to even begin or you are struggling with getting your business off the ground or struggling to build it as quickly as you’d like…this course is for you 

Instant Access

Once you’ve purchased the course you’ll be able to access all the materials and videos and work through the course at your own pace.  Over the 4 modules you will:

  • Go through everything you need to know to set up and run a successful and profitable business and and you’ll receive information, tips, tricks as well worksheets, business materials (invoice templates, order forms etc), planners, words of motivation and schedules that you can use time and time again
  • Weekly activities to get you to really get you thinking with your cake business hat on
  • You’ll also have access to our private Facebook group to view videos, ask questions and get advice. 

What previous students say about the course

“Many thanks Nathalie for the course….I’m excited to start using what I’ve learnt and building towards my cake business” – Clare


“This course has helped me to really think about my business and develop my ideas about presenting and also promoting it. Also I have actually put pen to paper and really planned, which I wouldn’t have thought of doing. Thanks Nathalie” – Anastasia


“I was totally on the fence about starting my own cake business – I loved baking but was overwhelmed by what I didn’t know.  And at the prospect of trying and failing, Nathalie’s online cake business course gave me the push I needed.  The advice and worksheets on subjects like pricing are invaluable.  And it’s lovely to have a community of other bakers and prospective business owners online – as well as Nathalie who is always happy to help with any questions you might have.  I absolutely recommend this course, however far along you are in your cake business journey” – Melissa

What is Covered

Module 1: Welcome & getting started – making sure you have everything that you need to have in place sorted including all your legalities.  We’ll all look into whether a cake business is right for you with some activities and look at mindset when running your cake business.  Also includes a ‘is a cake business right for me’, branding brainstorm and business plan template.

Module 2: Online presence and branding – what you need to have to have an online presence, the type of brand that you’re looking to have (this is more than just a pretty logo!) and how to reach those customers that actually going pay you for your service.  Also includes a branding brainstorm worksheet

Module 3: Social Media & Marketing – how to use social media (it’s more than just having thousands of followers but how you reach those that you do have!), how to market your business and ways to connect with others to create working partnerships.  Also includes a social media planner and social media ideas sheet.

Module 4: Pricing – the most common and difficult thing that people struggle with.  I’ll show you how to price your cakes and bakes as well as how to keep on top of your finances and expenses.  You’ll be given a formula to work with so that you can price your cakes, your time as well as other expenses that you may not even have thought of to ensure you’re running a profitable business.  Also includes a pricing activity sheet.

About me

Nathalie Ballantine Rock Bakehouse

I’m Nathalie and I started Rock Bakehouse after I was made redundant from my PR & Marketing job in 2011.  With no redundancy package and having always dreamt of starting my own cake business I decided to just go for it.  It’s been hard work and I’ve learnt a lot of lessons along the way (which I share with you so that you don’t make the same mistakes) but I’m running a business that allows me to have the flexibility to spend time with my children as well as the financial means to lead a comfortable life.  I want to inspire you and show you that you can run a cake business and make money, and actually make the most of self employed life.


This course is perfect for those that can’t make it to our workshop space or want to learn in their own time wherever you are in the world.  Whether you’re looking to ditch the 9 to 5 to start your own cake business, been made redundant and want to take this opportunity to start something or you’ve already started and looking for help and advice, this class is for you.  This class will guide you through all there is know about running your cake business.  After being made redundant from her marketing and PR job, Nathalie set up Rock Bakehouse and has a wealth of experience on starting out, running and growing a business successfully from home kitchen to commercial premises.

Further Information:   Due to the downloadable nature of the course, once you’re booked on unfortunately there are no refunds or transfers.  The guides and materials are yours to keep to use over and over again but please do not share the materials to others.


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